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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Gant Stella canvas espadrilles pink new OVP Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
Read more
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Rampage Women's Josie Wedge Sandal Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
Read more
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.


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    The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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    NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.