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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Alex MC Queen 43 EU Read more
Building communities in and out of the store
ALEXANDER MCQUEEN BIKER BROGUE CHELSEA BOOT STIEFEL SCHUHE SHOES NEW OVP 8.5 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Alexander McQueen men's zip loafers shoes in black calf leather Size US 10-EU 43 Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
Read more
Alexander McQueen White Silver Runner sneakers EU40 US10women men 7 How tech is evolving the customer experience at HSN, QVC and Zulily
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ALEXANDER WANG H&M Pointed Scuba Fabric Leather Laces Boots Heels 41 US9,5 (16) Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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    NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.