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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
New Nike Mens Kyrie 4 White Deep Royal bluee Green 943806-103 Sz 11.5 Basketball Read more
Building communities in and out of the store
NEW NIKE SB Blazer Mid BLACK PERF TZ 358900 001 SZ 13 RARE DUNK NYC LOGO Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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New Nike Women's Air Max Sequent 2 Running shoes Size 8.5 NIB Loss Prevention
New NIKE ZOOM STRIKE 2 WOMENS SHOES SNEAKERS ANTHRACITE BLACK sizes 6 to 11 Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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New Oliver At 45645Z Composite Toe Zip Side Airport Friendly Boots Mens How tech is evolving the customer experience at HSN, QVC and Zulily
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NEW Papillio Arizona Ladies Sand Purple Floral Platform Sandals UK Size 5 EU 38 Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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NEW Puma Suede Classic B-Boy Fabulous 365362-03 Men shoes Trainers Sneakers SALE Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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New RED WING 1200 Size 14 D Waterproof 6 EH Men’s Work Boots RETAIL 229 Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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NEW Retro Jordan 3 Powder bluee Size 10 Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

New Rock Metallic Finish Double Zip Reactor Leather Boots M.247-C1 UK9.5 (EU44) May 8, 2019
Mobile hotels now checking in
NEW ROCK REACTOR BLACK BOOTS 4 STRAPS ZIP GOTH SIZE 9 UK May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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New Sam Edelman Pembrooke Lether Knee-high Leather Boots May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
NEW Saucony Women's Freedom ISO Running Sneakers - bluee Citron - Size 10
New Sendra Men Boots Ankle Boots Leather Biker Boots Grey A woman interviews a man at the NRF Foundation Rise-Up event
 
NEW Sixty Seven black Leather Platform Bought at Free People Sandal 36 5 - 5.5 Retail’s next generation of talent
New Sold out HUNTER Sunset haze ombre TALL Rainboots original size 7

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.